[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.gmk.sk\/bude-vas-perfektny-biznis-napad-fungovat-alebo-pohori\/#Article","mainEntityOfPage":"https:\/\/www.gmk.sk\/bude-vas-perfektny-biznis-napad-fungovat-alebo-pohori\/","headline":"Bude v\u00e1\u0161 perfektn\u00fd biznis n\u00e1pad fungova\u0165 alebo pohor\u00ed?","name":"Bude v\u00e1\u0161 perfektn\u00fd biznis n\u00e1pad fungova\u0165 alebo pohor\u00ed?","description":"Pr\u00e1ve ste za\u017eili jeden z t\u00fdch momentov svetelnej \u017eiarovky, ke\u010f si mysl\u00edte, \u017ee m\u00e1te pre biznis \u00fa\u017easn\u00fd skvel\u00fd n\u00e1pad. Vlastni\u0165 ducha skuto\u010dn\u00e9ho podnikate\u013ea, ste sa rozhodli prinies\u0165 svoj n\u00e1pad k realiz\u00e1cii. Ale po\u010dkaj. Predt\u00fdm, ne\u017e do svojho nov\u00e9ho podniku investujete ve\u013ek\u00e9 mno\u017estvo \u00faspor, mali by ste by\u0165 dobre informovan\u00ed, aby ste ne\u010dakali na \u017eiadne predsudky […]","datePublished":"2019-07-21","dateModified":"2019-07-21","author":{"@type":"Person","@id":"https:\/\/www.gmk.sk\/author\/#Person","name":"","url":"https:\/\/www.gmk.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/afe3e9c307ddf0b756c397ad75c6ecdba1f9da628b10651fe33a13bba6407ccd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/afe3e9c307ddf0b756c397ad75c6ecdba1f9da628b10651fe33a13bba6407ccd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"gmk.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.gmk.sk\/wp-content\/uploads\/img_a304193_w16654_t1564586526.jpg","url":"https:\/\/www.gmk.sk\/wp-content\/uploads\/img_a304193_w16654_t1564586526.jpg","height":0,"width":0},"url":"https:\/\/www.gmk.sk\/bude-vas-perfektny-biznis-napad-fungovat-alebo-pohori\/","about":["Business"],"wordCount":621,"articleBody":"       Pr\u00e1ve ste za\u017eili jeden z t\u00fdch momentov svetelnej \u017eiarovky, ke\u010f si mysl\u00edte, \u017ee m\u00e1te pre biznis \u00fa\u017easn\u00fd skvel\u00fd n\u00e1pad. Vlastni\u0165 ducha skuto\u010dn\u00e9ho podnikate\u013ea, ste sa rozhodli prinies\u0165 svoj n\u00e1pad k realiz\u00e1cii. Ale po\u010dkaj. Predt\u00fdm, ne\u017e do svojho nov\u00e9ho podniku investujete ve\u013ek\u00e9 mno\u017estvo \u00faspor, mali by ste by\u0165 dobre informovan\u00ed, aby ste ne\u010dakali na \u017eiadne predsudky o v\u00fdhod\u00e1ch v\u00e1\u0161ho bud\u00faceho podnikania. Pam\u00e4t\u00e1\u0161 si na Edsel? Ak sk\u00fasen\u00ed ved\u00faci pracovn\u00edci m\u00f4\u017eu tak\u00e9ho ve\u013ekolep\u00e9ho zlyhania urobi\u0165, potom iba oby\u010dajn\u00ed podnikatelia ur\u010dite nie s\u00fa im\u00fanni vo\u010di chyb\u00e1m v \u00fasudku.  Bude to pred\u00e1va\u0165 a zarob\u00edte dos\u0165 na dosiahnutie zisku? Iste, tam boli drz\u00ed podnikatelia, ktor\u00ed boli \u00faspe\u0161n\u00ed, bez toho, aby myslel na sk\u00famanie ich potenci\u00e1lny trh alebo ur\u010dovanie vopred, ak\u00fd potenci\u00e1l pre zisk m\u00f4\u017ee by\u0165. Ale ako ka\u017ed\u00e1 in\u00e1 invest\u00edcia, je pre obozretn\u00fdch podnikate\u013eov obozretn\u00e9, aby vykonali potrebn\u00fd v\u00fdskum predt\u00fdm, ako vlo\u017eia svoje \u0165a\u017eko zaroben\u00e9 peniaze do nov\u00e9ho podniku. Pod\u013ea US Small Business Administration s\u00fa dve z k\u013e\u00fa\u010dov\u00fdch ot\u00e1zok, o ktor\u00e9 sa bud\u00fa musie\u0165 majitelia podnikov p\u00fdta\u0165:  Ak\u00e1 slu\u017eba alebo produkt poskytuje moja firma a ak\u00e9 potreby pln\u00ed? Kto s\u00fa potenci\u00e1lni z\u00e1kazn\u00edci pre m\u00f4j produkt alebo slu\u017ebu a pre\u010do si ju k\u00fapia odo m\u0148a?  Ak m\u00e1te pocit, \u017ee v\u00e1\u0161 produkt alebo slu\u017eba skuto\u010dne nap\u013a\u0148a skuto\u010dn\u00fa potrebu na trhu, z\u00edskajte sp\u00e4tn\u00fa v\u00e4zbu od jednotlivcov, obchodn\u00fdch partnerov a odborn\u00edkov z priemyslu. \u010co si myslia o va\u0161ej my\u0161lienke? Ak je va\u0161a my\u0161lienka nov\u00fdm produktom, vytvorte prototyp, ak je to mo\u017en\u00e9, a prezentujte ho. Vyu\u017e\u00edva\u0165 dotazn\u00edky a vies\u0165 diskusn\u00e9 f\u00f3ra. Nezvy\u010dajn\u00e9, ako m\u00f4\u017ee by\u0165 va\u0161a my\u0161lienka, budete v\u017edy s\u00fa\u0165a\u017ei\u0165 s niek\u00fdm in\u00fdm. Zistite, kto s\u00fa va\u0161i konkurenti, a zistite, \u010di va\u0161a my\u0161lienka urob\u00ed produkt alebo slu\u017ebu lep\u0161ou, inou alebo hodnotnej\u0161ou. Pochopenie toho, \u010do rob\u00edte, v\u00e1m pom\u00f4\u017ee lep\u0161ie. A kto je v\u00e1\u0161 cie\u013eov\u00fd trh ? Ur\u010dite faktory ako potenci\u00e1lna ve\u013ekos\u0165, \u00farove\u0148 pr\u00edjmov, vek a geografick\u00e1 poloha. Zmen\u0161uje sa alebo rastie v\u00e1\u0161 cie\u013eov\u00fd trh? Ko\u013eko s\u00fa ochotn\u00ed plati\u0165? \u010eal\u0161ia vec, ktor\u00fa mus\u00edte ur\u010di\u0165, je, \u010di va\u0161e nov\u00e9 obchodn\u00e9 \u00fasilie bude generova\u0165 dostatok pr\u00edjmov pre v\u00e1s te\u0161i\u0165 dostato\u010dn\u00e9 zisky. Jedn\u00fdm zo sp\u00f4sobov, ako to dosiahnu\u0165, je vypo\u010d\u00edta\u0165 va\u0161e obchodn\u00e9 n\u00e1klady a ur\u010di\u0165 v\u00e1\u0161 zlomov\u00fd bod, miesto, kde n\u00e1klady na predaj pokr\u00fdvaj\u00fa n\u00e1klady. \u010coko\u013evek nad bodom zlomu sa rovn\u00e1 zisku. Business Know-How pon\u00faka kalkula\u010dky na pos\u00fadenie obchodn\u00fdch n\u00e1kladov a v\u00e1\u0161ho bodu zlomu v podnikan\u00ed. Ceny \u00fa\u010dtovan\u00e9 z\u00e1kazn\u00edkom musia pokry\u0165 obchodn\u00e9 n\u00e1klady, umo\u017eni\u0165 po\u017eadovan\u00fa \u00farove\u0148 zisku a by\u0165 konkurencieschopn\u00e9 av s\u00falade s t\u00fdm, \u010do s\u00fa z\u00e1kazn\u00edci ochotn\u00ed plati\u0165.  Potrebujete chr\u00e1ni\u0165 svoj n\u00e1pad? Zistili ste, \u017ee pre v\u00e1\u0161 produkt alebo slu\u017ebu existuje potreba na \u010d\u00edtanie a trh a potenci\u00e1lna ziskovos\u0165 vyzer\u00e1 skvele. Teraz je \u010das, aby ste sa vy a v\u00e1\u0161 advok\u00e1t rozhodli, \u010di va\u0161a jedine\u010dn\u00e1 my\u0161lienka bude vy\u017eadova\u0165 ochranu pod\u013ea z\u00e1konov o du\u0161evnom vlastn\u00edctve – du\u0161evn\u00e9 vlastn\u00edctvo je v USA patenty, ochrann\u00e9 zn\u00e1mky, autorsk\u00e9 pr\u00e1va a obchodn\u00e9 tajomstv\u00e1. V spolupr\u00e1ci s https:\/\/www.wpseo.sk\/.                                                                                                                                                                                                                                                                                                                                                                                                  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