[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.gmk.sk\/avon-ma-byt-nadobudnuty-brazilskou-natura-za-1-4-miliardy-eur\/#Article","mainEntityOfPage":"https:\/\/www.gmk.sk\/avon-ma-byt-nadobudnuty-brazilskou-natura-za-1-4-miliardy-eur\/","headline":"Avon m\u00e1 by\u0165 nadobudnut\u00fd braz\u00edlskou Natura za 1,4 miliardy eur","name":"Avon m\u00e1 by\u0165 nadobudnut\u00fd braz\u00edlskou Natura za 1,4 miliardy eur","description":"Natura, ktor\u00e1 u\u017e vlastn\u00ed Body Shop a Aesop, je braz\u00edlsky \u0161pi\u010dkov\u00fd biznis v oblasti kozmetiky, parfumov a toaletn\u00fdch potrieb. \u00a0 Akciov\u00e1 ponuka spolo\u010dnosti Natura, ktor\u00e1 predstavuje pribli\u017ene 2 mld. USD (1,6 mld. GBP) znamen\u00e1, \u017ee akcion\u00e1ri spolo\u010dnosti Natura bud\u00fa vlastni\u0165 76% kombinovanej spolo\u010dnosti, ktor\u00e1 bude ma\u0165 ro\u010dn\u00fd pr\u00edjem viac ako 10 mili\u00e1rd USD. \u00a0 Dohoda […]","datePublished":"2019-05-25","dateModified":"2019-05-25","author":{"@type":"Person","@id":"https:\/\/www.gmk.sk\/author\/#Person","name":"","url":"https:\/\/www.gmk.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/afe3e9c307ddf0b756c397ad75c6ecdba1f9da628b10651fe33a13bba6407ccd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/afe3e9c307ddf0b756c397ad75c6ecdba1f9da628b10651fe33a13bba6407ccd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"gmk.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.gmk.sk\/wp-content\/uploads\/img_a301737_w16654_t1559127757.jpg","url":"https:\/\/www.gmk.sk\/wp-content\/uploads\/img_a301737_w16654_t1559127757.jpg","height":0,"width":0},"url":"https:\/\/www.gmk.sk\/avon-ma-byt-nadobudnuty-brazilskou-natura-za-1-4-miliardy-eur\/","about":["Business"],"wordCount":359,"articleBody":"Natura, ktor\u00e1 u\u017e vlastn\u00ed Body Shop a Aesop, je braz\u00edlsky \u0161pi\u010dkov\u00fd biznis v oblasti kozmetiky, parfumov a toaletn\u00fdch potrieb.\u00a0Akciov\u00e1 ponuka spolo\u010dnosti Natura, ktor\u00e1 predstavuje pribli\u017ene 2 mld. USD (1,6 mld. GBP) znamen\u00e1, \u017ee akcion\u00e1ri spolo\u010dnosti Natura bud\u00fa vlastni\u0165 76% kombinovanej spolo\u010dnosti, ktor\u00e1 bude ma\u0165 ro\u010dn\u00fd pr\u00edjem viac ako 10 mili\u00e1rd USD.\u00a0Dohoda vytvor\u00ed \u0161tvrt\u00fa najv\u00e4\u010d\u0161iu kozmetick\u00fa spolo\u010dnos\u0165 na svete.\u00a0Nov\u00e1 kombinovan\u00e1 spolo\u010dnos\u0165 sa bude pochv\u00e1li\u0165 3 200 obchodmi po celom svete s pr\u00edtomnos\u0165ou v 100 krajin\u00e1ch.\u00a0St\u00e1le sa bude vola\u0165 Avon?Avon zni\u017euje pracovn\u00e9 miesta v distribu\u010dnom centre Spojen\u00e9ho kr\u00e1\u013eovstvaAvon sa v posledn\u00fdch rokoch sna\u017e\u00ed modernizova\u0165 svoje glob\u00e1lne podnikanie, preto\u017ee predajn\u00fd model od dver\u00ed k dver\u00e1m sa stal menej popul\u00e1rnym v internetovom veku.\u00a0V roku 2016 spolo\u010dnos\u0165 uviedla, \u017ee premiest\u0148uje svoje s\u00eddlo z New Yorku do Ve\u013ekej Brit\u00e1nie \u201ev priebehu \u010dasu\u201c, pri\u010dom v r\u00e1mci pl\u00e1nu obratu zn\u00ed\u017eila po\u010det pracovn\u00fdch miest na celom svete.\u00a0Avon z\u00e1rove\u0148 predala svoje oper\u00e1cie v USA investi\u010dn\u00e9mu fondu Cerberus.\u00a0Spolo\u010dnos\u0165 LG Household & Health Care sa v apr\u00edli dohodla na k\u00fape akci\u00ed Avon aj Cerberus v americkom podnikan\u00ed.\u00a0Pod\u013ea analytikov v Braz\u00edlii Plural, Natura „sleduje cie\u013e sta\u0165 sa glob\u00e1lnou zna\u010dkou“, ale varovala, \u017ee bude musie\u0165 v\u00fdznamne investova\u0165 do oper\u00e1ci\u00ed Avon v Braz\u00edlii.\u00a0Avon u\u017e m\u00e1 v Braz\u00edlii 2,2 mili\u00f3na konzultantov v oblasti priameho marketingu.\u00a0Natura m\u00e1 podobn\u00fd obchodn\u00fd model a mnoho z\u00e1stupcov spolo\u010dnosti Avon v Braz\u00edlii pred\u00e1va aj v\u00fdrobky Natura.\u00a0Braz\u00edlsky v\u00fdrobca kozmetiky k\u00fapil The Body Shop v obchode, o ktorom sa predpoklad\u00e1, \u017ee bude v hodnote 1 mld. EUR (900 mili\u00f3nov eur) od franc\u00fazskej kozmetickej skupiny L’Oreal v roku 2017.\u00a0Odvtedy sa Natura sna\u017e\u00ed oto\u010di\u0165 Body Shop, ktor\u00fd trpel zv\u00fd\u0161enou konkurenciou a zlo\u017eit\u00fdm maloobchodn\u00fdm prostred\u00edm.\u00a0L’Oreal k\u00fapil obchod za pribli\u017ene 940 mili\u00f3nov EUR v roku 2006 na vrchole svojho \u00faspechu, ale od tej doby sa mu nepodarilo prosperova\u0165.                                                                                                                                                                                                                                                                                                                                                                                        4.3\/5 - (11 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Avon m\u00e1 by\u0165 nadobudnut\u00fd braz\u00edlskou Natura za 1,4 miliardy eur","item":"https:\/\/www.gmk.sk\/avon-ma-byt-nadobudnuty-brazilskou-natura-za-1-4-miliardy-eur\/#breadcrumbitem"}]}]