[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.gmk.sk\/americki-maloobchodnici-obnovuju-vernostne-programy-kvoli-ere-online-obchodov\/#Article","mainEntityOfPage":"https:\/\/www.gmk.sk\/americki-maloobchodnici-obnovuju-vernostne-programy-kvoli-ere-online-obchodov\/","headline":"Americk\u00ed maloobchodn\u00edci obnovuj\u00fa vernostn\u00e9 programy kv\u00f4li \u00e9re online obchodov","name":"Americk\u00ed maloobchodn\u00edci obnovuj\u00fa vernostn\u00e9 programy kv\u00f4li \u00e9re online obchodov","description":"V\u0161etko preto, aby odrazili v\u00fdzvu e-commerce gigantu Amazon.com Inc a \u010fal\u0161\u00edch online konkurentov. \u00a0 V posledn\u00fdch dvoch rokoch str\u00e1vili v\u00fdznamn\u00ed maloobchodn\u00edci v USA, vr\u00e1tane spolo\u010dnost\u00ed Macy, Nordstrom, Kohls Corp a \u010fal\u0161\u00edch, miliardy dol\u00e1rov na prepracovanie existuj\u00facich programov alebo spustenie nov\u00fdch vernostn\u00fdch programov. \u00a0 Pod\u013ea odhadov spolo\u010dnosti Beroe pre trhov\u00e9 inform\u00e1cie, trh lojalitn\u00fdch programov v USA […]","datePublished":"2019-07-23","dateModified":"2019-07-23","author":{"@type":"Person","@id":"https:\/\/www.gmk.sk\/author\/#Person","name":"","url":"https:\/\/www.gmk.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/afe3e9c307ddf0b756c397ad75c6ecdba1f9da628b10651fe33a13bba6407ccd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/afe3e9c307ddf0b756c397ad75c6ecdba1f9da628b10651fe33a13bba6407ccd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"gmk.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.gmk.sk\/wp-content\/uploads\/img_a303972_w16654_t1564423179.png","url":"https:\/\/www.gmk.sk\/wp-content\/uploads\/img_a303972_w16654_t1564423179.png","height":0,"width":0},"url":"https:\/\/www.gmk.sk\/americki-maloobchodnici-obnovuju-vernostne-programy-kvoli-ere-online-obchodov\/","about":["Web"],"wordCount":372,"articleBody":"V\u0161etko preto, aby odrazili v\u00fdzvu e-commerce gigantu Amazon.com Inc a \u010fal\u0161\u00edch online konkurentov.\u00a0V posledn\u00fdch dvoch rokoch str\u00e1vili v\u00fdznamn\u00ed maloobchodn\u00edci v USA, vr\u00e1tane spolo\u010dnost\u00ed Macy, Nordstrom, Kohls Corp a \u010fal\u0161\u00edch, miliardy dol\u00e1rov na prepracovanie existuj\u00facich programov alebo spustenie nov\u00fdch vernostn\u00fdch programov.\u00a0Pod\u013ea odhadov spolo\u010dnosti Beroe pre trhov\u00e9 inform\u00e1cie, trh lojalitn\u00fdch programov v USA dosiahol v roku 2018 hodnotu 47 a\u017e 55 mili\u00e1rd USD, \u010do sa t\u00fdka v\u00fddavkov spolo\u010dnost\u00ed a sektorov\u00ed analytici o\u010dak\u00e1vaj\u00fa, \u017ee medzi rokmi 2018- 2020.\u00a0\u00dadaje z v\u00fdskumnej firmy LoyaltyOne uk\u00e1zali, \u017ee maloobchodn\u00edci teraz investuj\u00fa najmenej 2% svojich celkov\u00fdch v\u00fdnosov z vernostn\u00fdch programov a dvojn\u00e1sobok alebo viac na s\u00favisiace zameranie na z\u00e1kazn\u00edka a anal\u00fdzu. Obchodn\u00e9 domy a maloobchodn\u00edci s odevmi zvy\u010dajne investuj\u00fa viac ako ostatn\u00ed.\u00a0Jeho spr\u00e1va \u201eLoyalty Big Picture\u201c zalo\u017een\u00e1 na medzin\u00e1rodnom prieskume 1 200 poskytovate\u013eov vernostn\u00fdch pl\u00e1nov a pribli\u017ene 4 500 \u010dlenov uviedla, \u017ee 69 percent mana\u017e\u00e9rov uviedlo n\u00e1rast v\u00fddavkov na syst\u00e9my licen\u010dn\u00fdch poplatkov za posledn\u00e9 dva roky a 55 percent o\u010dak\u00e1va \u010fal\u0161\u00ed n\u00e1rast invest\u00edci\u00ed do spolo\u010dnosti. nasleduj\u00facich dvoch rokov.\u00a0Okolo v nejakej forme viac ako storo\u010die sa vernostn\u00e9 programy u\u017e dlho spoliehaj\u00fa na jednoduch\u00fd koncept – odmeny kupuj\u00facich kup\u00f3nmi, z\u013eavami, cenami alebo leteck\u00fdmi m\u00ed\u013eami a vr\u00e1tia sa.\u00a0Urobil n\u00e1kupy okolo obchodov jednoduch\u0161ie ako kedyko\u013evek predt\u00fdm, zatia\u013e \u010do program Amazon Prime nastavil nov\u00fd benchmark s v\u00fdhodami, ako je napr\u00edklad bezplatn\u00e1 dvojd\u0148ov\u00e1 preprava, streamovanie videa alebo ukladanie v cloude.\u00a0Len minul\u00fd mesiac, Amazon zv\u00fd\u0161il st\u00e1vky op\u00e4\u0165 ozn\u00e1mila, \u017ee by str\u00e1vil 800 mili\u00f3nov dol\u00e1rov na zabezpe\u010denie jednod\u0148ovej dod\u00e1vky pre svojich \u010dlenov.\u00a0„Vo veku Amazon, je to ve\u013emi“ to, \u010do ste urobili pre m\u0148a v poslednej dobe typ maloobchodn\u00e9ho prostredia „,“ Matt Lindner, senior analytik elektronick\u00e9ho obchodu na trhu spravodajstvo firmy Mintel.\u00a0\u201eV\u00fdzvou, ktorej \u010delia t\u00edto maloobchodn\u00edci, je to, ako pon\u00fakate atrakt\u00edvne odmeny bez toho, aby ste \u00faplne ohrozili v\u00e1\u0161 kone\u010dn\u00fd v\u00fdsledok.\u00a0                                                                                                                                                                                                                                                                                                                                                                                        4.6\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Americk\u00ed maloobchodn\u00edci obnovuj\u00fa vernostn\u00e9 programy kv\u00f4li \u00e9re online obchodov","item":"https:\/\/www.gmk.sk\/americki-maloobchodnici-obnovuju-vernostne-programy-kvoli-ere-online-obchodov\/#breadcrumbitem"}]}]